Bernina released a new sewing machine — Bernina 215. Simple interface, good features combination, all basic functions included, as usual very durable. This sewing machine is perfect for many years of sewing. For this machine you can create your own vinyl custom skin. BERNINA DesignSkins® are precision-cut vinyl stickers that are easily applied to BERNINA 215, allowing you to sync your machine with your style...

In April Brother introduced The Laura Ashley Limited Edition Innov-ís NX-800, the second Laura Ashley licensed machine from Brother. Overview from Brother: Introducing the new Laura Ashley Limited Edition Innov-ís NX-800 Sewing Machine – lighter version, lovely features. The Laura Ashley Limited Edition Innov-ís NX-800 has been developed with exciting sewing and quilting features to delight beginner and advanced enthusiasts, including 138 built-in stitches, practically limitless stitch options with the Brother® exclusive My Custom Stitch™...

Feiyue is one of the largest Chinese brand in sewing industry, which has developed a complete system of product development, mold creation, machine and spare part manufacturing, quality control and after service since its foundation in 1986. In the field of sewing machinery, Feiyue has almost covered the whole range of sewing equipment. Currently it has a wide product line with 31 series and more than 300 products. And Yamata is the subsidiary of China Feiyue Sewing machines Group Corp., Sewing machines the leading manufacturer of industrial and household Sewing machines and embroidery equipment...

We've listed a new brand today — USHA. USHA is one of the India’s known consumer durables sales, marketing, distribution and manufacturing Companies started in 1937. For millions of people around the country, sewing machines are synonymous with Usha. India's first name in sewing machines, Usha was introduced in 1940, and till today is the largest selling in India.

Laura Ashley and Brother International Corporation have joined forces to introduce one of the most impressive sewing and quilting machines available. The Laura Ashley Limited Edition Sewing Machine offers an exceptional range of features to delight do-it-yourself home decorators, such as 460 included sewing stitches (430 built-in, 30 on CD), an Automatic Height Adjuster™ AHA® Feature that detects varying fabric thicknesses while sewing to achieve perfectly uniform stitches, and a Pivot Feature to allow for easily managed corners the first time, every time. If 460 stitches isn’t enough, use the exclusive Brother® My Custom Stitch™ Feature...

The Brother Entrepreneur Pro PR-1000 is the world’s first 10-needle embroidery machine equiped with Large, full color 4.3” x 7.2” HD touch screen, unique Enhanced InnovEye® technology is like having a built-in camera above the needle, providing a close-up view of the needle area, Ultra-precise design positioning with the Snowman® Embroidery Positioning Marker, NEW InnovaChrome™ LED Thread Color System simplifies thread color setup and provides status cues, 110 Built-in designs, 28 size-adjustable fonts, plus frames and decorative alphabet designs. The price tag of this embroidery machine is around $12500...

Tradition-steeped Swiss company BERNINA International AG is launching four economically priced sewing machines for creative people under the bernette label. The new models combine useful functions and features with an aesthetically pleasing appearance. Their striking design was developed by BERNINA in close collaboration with two Industrial Design students...

Consew has designed and built sewing machines since 1898. Today they are a supplier of all types of sewing machines, equipment and supplies related to the sewing industry. Everything from needles to motors, lights and tables is available from Consew...

The first new brand this year is John Lewis, still known to many of its customers as Cole Brothers, this Sheffield landmark has a proud heritage, dating back to 1847. The Cole Brothers, John, Thomas and Skelton, sons of a shoemaker, were born respectively in 1814, 1824 and 1827. The two elder boys were both apprenticed to drapers and by 1847 felt they had enough experience to open their own business, at 4 Fargate...

New brand today — Husqvarna Viking...

Babylock is now available on our website. This brand has an interesting history. Baby Lock was born in 1963 as a result of an idea by a team of engineers and middle management, employed by Tokyo Juki Industrial Company. This group believed they could redesign the industrial overlocker to be smaller and lighter...

We've added a new feature — search! Now it's much easier to find that you're looking for. Simply click on "Search" link in the bottom of the website or on the About page...

Merrylock is the second new brand we've listed this week. It's known for household sergers and coverstitch machines...

This week we've added 2 new brands. Necchi is one of them. It is an Italian brand with more than 70 years of history...

Today we finished posting sewing machines by Italian brand Necchi. These machines are really heavy duty, even multiple layers of leather isn't a problem for them...